In this episode, I talk to Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry. I was lucky enough to study both Global Marketing...

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In this episode we talk to James McMaster, who has spent the last 13 years playing a key role in the growth story of three very well-known insurgent food brands: GÜ Chocolate Puds, Ella’s Kitchen...

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In the first episode, I shared with you how I’m on a mission to understand more about how wildly successful brands drive transformational growth in consumer goods categories.   In this first series, I’l be...

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Listen and Rate this episode on iTunes Welcome to Brand Growth Heroes! I’m your host Fiona Fitzpatrick , and I’m a brand-growth consultant on a mission: to explore the drivers behind the transformational growth of...

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