Across the Western world, the Carbonated Soft Drinks category is experiencing real transformation… thanks to the sugar backlash, the resulting sugar tax and the fight against plastic. I recently heard that the majority of fizzy...

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Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars,...

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How many of us eat chocolate or other cocoa-based products without realising – and this is deadly serious – that we could be unwittingly funding child labour and even child slavery in West Africa? Almost...

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It’s tough times out there for many brands. Even for the lucky ones who are seeing an increase in sales due to the current situation, future plans are up in the air and investment in...

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In Episode 5 of Series 1, we spoke to Sam Dennigan, founder of insurgent frozen brand STRONG ROOTS, which offers tasty plant-based food designed for busy lives. Sam promised to come back on the show...

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We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE Listen to this episode on STITCHER HERE In the CPG industry, it’s rare to come across something that creates the...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen on Spotify HERE My first job on the graduate scheme at Nestle was as Assistant Brand Manager of Sun Pat Peanut Butter. I can remember being...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE For listeners in the UK and Ireland food industry, our guest this week won’t need much of an introduction! I first met Giles Brook in 2006 at...

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Listen and Rate this episode on iTunes here: This episode is the original interview in French with Nicolas Chabanne, covered in Episode 9. Cet épisode de Brand Growth Heroes vous présente notre entretien avec Nicolas...

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Listen and Rate this episode on iTunes: https://podcasts.apple.com/us/podcast/interview-ben-greensmith-tonys-chocolonley-uk-country/id1464150657?i=1000446707589 In a mature and highly competitive category, how do you grow a chocolate brand to €70M in Sales without EVER spending a penny on advertising? Well my...

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Listen and Rate this episode on iTunes Did you know that it’s NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT!...

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In this episode, I talk to Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry. I was lucky enough to study both Global Marketing...

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