So here’s a question for you: Which grocery category of non-edible products do you shop making increasingly careful choices around the products’ ingredients, choosing your favourites based on something very akin to flavours, looking for...

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Across the Western world, the Carbonated Soft Drinks category is experiencing real transformation… thanks to the sugar backlash, the resulting sugar tax and the fight against plastic. I recently heard that the majority of fizzy...

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The case study in Category transformation that is on everyone’s lips right now is Oatly. But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category? It’s only really...

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Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars,...

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How many of us eat chocolate or other cocoa-based products without realising – and this is deadly serious – that we could be unwittingly funding child labour and even child slavery in West Africa? Almost...

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It’s tough times out there for many brands. Even for the lucky ones who are seeing an increase in sales due to the current situation, future plans are up in the air and investment in...

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Buymie was conceived when Founder Devan Hughes learned that the £9bn online retail grocery industry in UK & Irl, was loosing over £300M per year…and he reckoned it was therefore ripe for disruption. Buymie is...

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In Episode 5 of Series 1, we spoke to Sam Dennigan, founder of insurgent frozen brand STRONG ROOTS, which offers tasty plant-based food designed for busy lives. Sam promised to come back on the show...

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We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current crisis, the kind of help they need, and some of the resources available to help...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you probably know that one...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE We’re going to spend the next few episodes exploring how growing Food & Bev. businesses are coping with the current...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE Listen to this episode on STITCHER HERE In the CPG industry, it’s rare to come across something that creates the...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen to this episode on Spotify HERE and on STITCHER here If you’ve listened to the first few episodes of Series 2 of Brand Growth Heroes, you...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE Listen on Spotify HERE My first job on the graduate scheme at Nestle was as Assistant Brand Manager of Sun Pat Peanut Butter. I can remember being...

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LISTEN AND RATE THIS EPISODE ON ITUNES HERE For listeners in the UK and Ireland food industry, our guest this week won’t need much of an introduction! I first met Giles Brook in 2006 at...

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Listen and Rate this episode on iTunes here: This episode is the original interview in French with Nicolas Chabanne, covered in Episode 9. Cet épisode de Brand Growth Heroes vous présente notre entretien avec Nicolas...

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Listen and Rate this episode on iTunes: https://podcasts.apple.com/ie/podcast/ep-09-most-exciting-revolution-in-food-bev-grocery/id1464150657?i=1000448805711 I came across something massive when I was in Paris at the end of March of this year. I had been asked by Kantar to speak at...

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Listen and Rate this episode on iTunes: https://podcasts.apple.com/us/podcast/interview-ben-greensmith-tonys-chocolonley-uk-country/id1464150657?i=1000446707589 In a mature and highly competitive category, how do you grow a chocolate brand to €70M in Sales without EVER spending a penny on advertising? Well my...

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Listen and rate this episode on iTunes I’m delighted to be launching this week’s interview with James Averdieck, CEO and Founder of both The Coconut Collaborative https://coconutco.co.uk and of GÜ Chocolate Puds https://www.gupuds.com/ In Episode...

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Listen and Rate this episode on iTunes Did you know that it’s NOT a Coke or a Pepsi-owned brand that holds the title of the UKs best-selling functional drink, but an Irish brand called VITHIT!...

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In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. https://www.strongroots.com/ Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, convenient and...

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In this episode, I talk to Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry. I was lucky enough to study both Global Marketing...

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In this episode we talk to James McMaster, who has spent the last 13 years playing a key role in the growth story of three very well-known insurgent food brands: GÜ Chocolate Puds, Ella’s Kitchen...

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In the first episode, I shared with you how I’m on a mission to understand more about how wildly successful brands drive transformational growth in consumer goods categories.   In this first series, I’l be...

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