So here’s a question for you: Which grocery category of non-edible products do you shop making increasingly careful choices around the products’ ingredients, choosing your favourites based on something very akin to flavours, looking for...

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Across the Western world, the Carbonated Soft Drinks category is experiencing real transformation… thanks to the sugar backlash, the resulting sugar tax and the fight against plastic. I recently heard that the majority of fizzy...

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Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars,...

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How many of us eat chocolate or other cocoa-based products without realising – and this is deadly serious – that we could be unwittingly funding child labour and even child slavery in West Africa? Almost...

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