Brand Growth Heroes
Mini MBA 2026

April 2026 - July 2026

A transformational 12-week programme for ambitious founders scaling challenger brands in consumer packaged goods

BGH Mini MBA Cohorts: 2024 & 2025

What people are saying

Now in its third year, the Mini MBA returns in partnership with ALANTRA, as well as significant support from Joelson LLP (BCorp) and NielsenIQ.

Since 2021, Brand Growth Heroes has supported more than 175 founders of fast-scaling challenger CPG brands — across ambient, chilled, and frozen food and beverage, as well as healthcare, pet-care, home-care, and personal-care categories.

Click PLAY to see what our Alumni founders are saying about their Brand Growth Heroes Mini MBA experience.

Thinking about applying for a place in 2026?

The programme is open to privately-owned, consumer packaged goods brands in any category such as food, beverage, nutrition, wellness, consumer health, home care, beauty or personal care.

Your company must be registered, have a successfully trading product and a brand in the market which is trademarked, and have a website and social media presence.

To be eligible for a place, brands must have at least one national listing with a retail, wholesale or food service customer OR a significant direct-to-consumer business through any online channel.

YES! Remind me when applications go live on Jan 5th!

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Thank you for registering your interest! We'll be in touch to tell you more about the programme and to remind you when applications open Jan 6th 2025
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Key dates for the 2026 BGH Mini MBA

Applications open:
5th Jan 2026

Applications close:
Midnight 25th Jan 2026

2026 places offered:
24th Feb 2026

APPLY

Program Start:
21 April 2026

Program End:
16 July 2026

(Includes breaks during school holidays)

START

Meet our partners and sponsors  

Brand Growth Heroes is delighted to be supported by Joelson LLP (BCorp) and NielsenIQ for a second year running.
Both leading experts in their respective fields, Joelson and NielsenIQ will provide invaluable support, 1-2-1 mentoring and business advice.
NielsenIQ also offers a significant bespoke data package to the founders who take part in the BGH Mini MBA programme.

Applications open Jan 6th 2025

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