Brand Growth Heroes
Mini MBA 2026
April 2026 - July 2026
The transformational 12-week programme for ambitious founders scaling Challenger brands in Consumer Packaged Goods
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Brand Growth Heroes Mini-MBA 2025
23.04.25 - 25.07.25
A transformational 12-week programme for ambitious founders scalingCPG challenger brands
Hurry! Applications close in:
BGH Mini MBA Cohorts: 2024 & 2025
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What people are saying
Now in its third year, the Mini MBA returns in partnership with leading investment advisory ALANTRA, as well as significant support from Joelson LLP (BCorp) and NielsenIQ.
Since 2021, Brand Growth Heroes has supported more than 175 founders of fast-scaling challenger CPG brands — across ambient, chilled, and frozen food and beverage, as well as healthcare, pet-care, home-care, and personal-care categories.
Click PLAY to see what our Alumni founders are saying about their Brand Growth Heroes Mini MBA experience.
Thinking about applying for a place on the 2026 Cohort?
The programme is open to privately-owned, consumer packaged goods brands in any category such as food, beverage, nutrition, wellness, consumer health, home care, beauty or personal care.
Your company must be registered, have a successfully trading product and a brand in the market which is trademarked, and have a website and social media presence.
To be eligible for a place, brands must have at least one national listing with a retail, wholesale or food service customer OR a significant direct-to-consumer business through any online channel.
Want to be reminded when applications are open?
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Application FAQ
It's easy to apply
No difficult questions, one short video intro
Applications close:
Midnight 25th Jan 2026
2026 places offered:
24th Feb 2026
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Want to be reminded when applications are open?
Key Dates for the 2025 Mini-MBA
Applications open: Jan 6th 2025
Applications close: Jan 26th 2025
2025 places offered: 10th Feb
Program Start: April 23rd 2025
Program End: 25th July 2025
(Breaks during school hols)
Key Dates 2026
Applications Open:
5th Jan 2026
Applications Close:
Midnight 25th Jan 2026
2026 Places Offered:
24th Feb 2026
Program Start:
21 April 2026. in person event, City of London
Program End:
16 July 2026, in person event.
Weekly Programme Cadence
Online, from wherever you are.
Meet our partners and sponsors
Brand Growth Heroes is delighted to be supported by Joelson LLP (BCorp) and NielsenIQ for a second year running.
Both leading experts in their respective fields, Joelson and NielsenIQ will provide invaluable support, 1-2-1 mentoring and business advice.
NielsenIQ also offers a significant bespoke data package to the founders who take part in the BGH Mini MBA programme.
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