Discover all Brand Growth Heroes podcast interviews

“One of the most creative and brilliant educators I have ever come across”
Prof. Damien McLoughlin, Marketing School Head, UCD Smurfit Graduate Business School ; Visiting Professor, Stern School of Business at NYU
“I feel like I should be paying thousands of dollars in an MBA to get some of these insights”
Killian Lee, Pernod Ricard USA

Introducing your host

Fiona Fitzpatrick

Drawing on 26 years of international, cross-category and cross-functional brand experience across blue-chip and scale-up CPG businesses, I’m known for asking the questions others don’t — the ones that reveal what’s really driving growth. That’s how Brand Growth Heroes gets past surface-level success stories and uncovers the thinking, decisions and trade-offs behind the world’s most successful challenger brands.

Brand Growth Heroes’ mission is to help founders of scaling challenger brands unlock transformational growth.

Connect with Fiona on LinkedIn