BRAND GROWTH HEROES

Drawing on 26 years of international, cross-category and cross-functional brand experience across blue-chip and scale-up CPG businesses, I’m known for asking the questions others don’t — the ones that reveal what’s really driving growth. That’s how Brand Growth Heroes gets past surface-level success stories and uncovers the thinking, decisions and trade-offs behind the world’s most successful challenger brands.

Brand Growth Heroes’ mission is to help founders of scaling challenger brands unlock transformational growth.